Design and realization of the jewelry department at BHV Marais, located on the ground floor of the iconic department store.

This 140 m² retail space hosts around ten brands, each featuring custom-designed showcases to highlight their jewelry collections. Taking advantage of its central location within the store, the layout was conceived to offer 360-degree visibility for the brands while ensuring a smooth and intuitive customer journey.

A wide central aisle, punctuated by stone busts, invites visitors to immerse themselves in the discovery of the products. Designed as a distinctive visual statement, a large apothecary-style cabinet stands against the back wall, evoking the atmosphere of a cabinet of curiosities. In contrast, minimalist black metal frames surround the statues and showcases, serving as elegant supports for the brands’ logos.