L’appartement

Design and realization of a 130 m² temporary showroom for the furniture and home décor brand The Socialite Family.

Imagined as an apartment in the heart of the BHV Marais department store, this space was designed to adapt to the architectural constraints of the building while optimizing the visitor flow. Each room features large windows and multiple openings onto the store aisles, ensuring high visibility of the interiors and offering customers a true immersive experience within the brand’s various curated settings.

The interior layout takes inspiration from a sophisticated family apartment, where timeless furniture and lighting pieces engage in dialogue with colorful, iconic decorative objects. In keeping with a responsible design approach, the furniture and accessories displayed were also selected for their sustainable and eco-conscious qualities.

 

 

 

 

 

 

Sujet

Showroom

Domaine

Retail

Maîtrise d'ouvrage

The Socialite Family

Conception

BHV Marais · C. Saade

Surface

120 m²

Date

2020

Localisation

Paris
Photos by : Valerio Geraci
3D renders by : Saade&Veluire